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Choba: Pure Dark Chocolate
Packaging 2024
Tasked with designing the identity and packaging for a candy brand inspired by a historical art or design movement, this exercise asked me to apply historical research and interpretation, brand development, pattern design, product design, and typographic experimentation.
In selecting Constructivism as my movement of focus, there were three core concepts I hoped to touch upon: the modularity of Soviet textile patterns, specifically those of Lyubov Popova; the spatial relations of Constructivist doctrine, a contorting of planar depth–faktura; and the bold colors and geometries of late 1920s agitprop, as seen in the work of El Lissitzky and Aleksandr Rodchenko. Through rigorous iteration, I refined my packaging and branding to reflect my growing understanding of Constructivist design practices, producing two distinct packaging formats that engaged ideas of repetition and modularity. Through these decisions, my final product addresses the breadth of Constructivist tenets while remaining grounded in today's consumer attitudes.